designer brain buzzing into an engineer brain
Holistic designer with the soon-to-be skills of a human factors engineer.
experience
Senior Graphic Designer, Morris Furniture Company, Fairborn, OH — 2020 - Present
Graphic Designer, Morris Furniture Company, Fairborn, OH — 2016 - 2020
Graphic Design Intern, Morris Furniture Company, Fairborn, OH — 2015 - 2016
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Led the transition from Bluecore and Attentive to Bloomreach, saving the company $90,000 annually and enhancing customer data management.
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Boosted annual email volume from 14 million in 2021 to 20 million in 2022 by implementing personalized trigger emails.
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Researched and deployed the Attentive SMS platform, including developing sign-up call-to-actions and in-store QR code marketing materials.
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Revamped company retail site (mylocalhomestore), driving traffic growth from 150,000 in 2019 to 1 million in 2021, resulting in a 567% visitor increase.
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Enhanced user experience through HTML and CSS for mylocalhomestore.com and morrisathome.com.
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Led the redesign and migration of morrisathome.com from Furniture Dealer to Blueport, improving functionality and user engagement.
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Utilized Wrike for project management, developing internal workflows to streamline design processes.
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Designed impactful sales campaigns and maintained brand cohesion across emails, website design, digital advertisements, signage, newspaper inserts, brand copy, and logos for Ashley, Morris Home, and The Better Sleep Shop.
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Collaborated with cross-functional teams, including printing, media agencies, and internal departments, to execute comprehensive marketing strategies.
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Led the creation and scheduling of social media campaigns, enhancing online presence and engagement.
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Managed and designed content for mylocalhomestore.com.
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Produced marketing materials for both online and print media, contributing to effective advertising campaigns.
Graphic Designer, Cozy Craft Studios, Dayton, OH — 2024 - Present
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Collaborated with the owner and fellow designer to create a comprehensive branding strategy for the business launch.
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Developed a new logo, patterns, color schemes, design elements, and marketing materials, including banners and business cards.
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Created engaging marketing materials to support the business launch, enhancing visibility and brand recognition.
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Provided design expertise and creative solutions to effectively communicate the brand’s message and values.
Freelance Graphic Designer, Yellow Springs Community Children’s Center — 2020
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Designed mockups and rebranding concepts for the non-profit organization's logo, contributing to a refreshed visual identity.
education
Master of Science in Industrial and Human Factors Engineering (MSIHE) — 2024 - 2027
Wright State University, Dayton, OH
Bachelor of Fine Arts (BFA), Dayton, OH
Wright State University, Dayton, OH
Associate of Applied Science in Visual Communications (A.A.S.)
Sinclair Community College, Dayton, OH - Accredited by the National Association of Schools of Art and Design (NASAD)
skills
Logo Design
Visual Storytelling
Adobe Creative Suite
Print Production
Layout
Typography
Design
Web design
CSS
HTML
Responsive Design
Square Space
Color Theory
Working with cross-functional teams
Illustration
Microsoft Office Suite
Wrike Project Management
Attentive
Bluecore
Bloomreach
Managing Multiple Projects
volunteer work
Graphic Designer, Tejas and K12, Dayton, OH — 2013 - 2014
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Created marketing material with non-profit and collaborated with fellow graphic designers on multiple projects which include designing new logo, brand brochure, calendar, and construction plans to promote brand redevelopment.